Live football on TV suffers as 23 billion fans watch videos online

A RECORD 23 billion football video clips were watched online last season.


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FOOTBALL MAD: A record 23 billion video clips were watched online last season

But football-mad youngsters are switching off live televised matches.

They prefer videos of crazy skills, players doing pranks and YouTube hits like ArsenalFanTV.

Online video views were up 19% last season while Sky Sports suffered its biggest drop in viewers for live Premier League games since records began in 2010.


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ONLINE: Football-mad youngsters are switching off live televised matches and going online

The average number of people watching was down 14%, and BT Sport’s audience dropped 2%.

The Premier League plans to show 30 more games a season in primetime Saturday evening slots, despite critics claiming there is already too much football on TV.

Will Pyne, of football video creator Brave Bison, said: “Over the last two years we have witnessed the immense growth of online football content, and the mass audience of millennials that comes with it.


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TURNED OFF: Sky Sports had its biggest drop in viewers for live Premier League games since 2010

“They want authentic, fast, relatable content, and the online world provides that.”

Football is the most popular sport in the world, with an estimated 3.5 billion fans worldwide.

Videos of stars such as Lionel Messi and Christiano Ronaldo scoring spectacular goals are hugely popular among football fans.